Table of Contents
Client Overview & Executive Summary
Client: Enterprise SaaS Provider (Name Confidential)
Industry: B2B Software | Location: Global Market
Challenge: High cost-per-acquisition (CPA) and low-quality leads from existing PPC campaigns.
Results in 6 Months:
- ✅ +80% Conversions (200 → 360/month)
- ✅ 40% Reduction in CPA (240→240→144)
- ✅ 3.5X ROAS (Return on Ad Spend)
- ✅ 90% Lead Quality Score Improvement
Core Team:
- Niranjan Yamgar (Founder & CEO): Strategic oversight and client alignment.
- Sneha Mishra (PPC Expert): Campaign architecture and bid management.
- Bharti Rathi (Google Ads Expert): Ad creative and platform optimization.
- Rahul Das (Marketing Analyst): Data-driven performance tracking.
“Y111Z’s PPC expertise transformed our lead pipeline. Their optimizations didn’t just reduce costs—they delivered decision-makers.”
— Client VP of Marketing
The Challenge: Diagnosing Underperforming Campaigns
Initial Pain Points:
- Skyrocketing CPA: Ads targeting broad keywords like “business software” wasted $22k/month on unqualified clicks.
- Low-Intent Traffic: 70% of leads came from non-decision-makers (e.g., students, freelancers).
- Fragmented Messaging: Ad copy mismatched landing pages, causing a 62% bounce rate.
Root Causes Identified:
- Over-reliance on Google Search Network without audience exclusions.
- Generic CTAs like “Learn More” instead of value-driven messaging.
- No retargeting strategy for abandoned demo requests.
Strategic Framework: The Y111Z 5-Step PPC Overhaul
1. Precision Audience Targeting (Sneha Mishra)
- Built tiered audience segments:
- Tier 1: CTOs, IT Managers (LinkedIn + Google Ads)
- Tier 2: Mid-size enterprises searching “SCALABLE workflow solutions”
- Excluded irrelevant job titles (e.g., “students,” “freelancers”) using negative keywords.
2. Keyword Surgery (Bharti Rathi)
- Shifted from broad to long-tail B2B phrases:
- “Cloud-based ERP for manufacturing”
- “Enterprise data security software pricing”
- Leveraged SEMrush for competitor gaps, identifying 120 high-intent keywords.
3. Ad Creative Revolution
- Bharti Rathi A/B tested 22 variations, finding winners like:
- Headline: “Reduce Operational Costs by 35%”
- CTA: “Get Custom ROI Estimate” (outperformed “Free Demo” by 27%)
- Added trust badges: “Trusted by 1,500+ Enterprises.”
4. Landing Page Alignment (Amit Sharma + Megha Singh)
- Redesigned pages with:
- Industry-specific pain points (e.g., “Tired of legacy system downtime?”)
- Interactive ROI calculators.
- Reduced bounce rate by 48% with Arjun Patel’s load-time optimizations.
5. Retargeting Funnels (Sneha Mishra)
- Deployed sequential ads for cold/warm audiences:
- Stage 1: Educational blog posts (“Top 5 ERP Software Trends”)
- Stage 2: Case study highlights (“How [Client] Saved 200+ Hours/Month”)
- Stage 3: Limited-time demo offers.
Implementation: Phased Execution & Breakthroughs
Phase 1: Foundation (Weeks 1-2)
- Rahul Das audited $150k+ historical ad spend to identify waste.
- Pratik Kumar rewrote 15 landing pages with pain-driven copy.
Phase 2: Launch (Weeks 3-8)
- Bharti Rathi structured campaigns into 8 tightly themed ad groups.
- Sneha Mishra implemented Target CPA bidding with a $144 ceiling.
Phase 3: Scaling (Weeks 9-24)
- Megha Singh designed video ads for YouTube, driving 25% of demo requests.
- Vikas Yadav set up email nurture sequences for retargeted leads.
Pivot Moment:
- Discovered 42% of conversions came from LinkedIn’s “Technology Decision-Makers” group.
- Shifted 30% of budget to LinkedIn, reducing CPA by 22%.
Results: Metrics That Redefined Success
Performance Snapshot:
| Metric | Pre-Campaign | Post-Campaign |
|---|---|---|
| Monthly Conversions | 200 | 360 (+80%) |
| Average CPA | $240 | $144 (-40%) |
| Lead Quality Score | 3.2/10 | 8.7/10 |
| Demo-to-Close Rate | 12% | 28% |
Campaign Highlights:
- Top-Performing Ad: “Cut Operational Costs by 35%” generated 90 conversions at $98 CPA.
- LinkedIn ROI: 87kadspend→87kadspend→420k pipeline.
- Retargeting Efficiency: 22% of closed deals came from abandoned demo requests.
Client Impact:
- Achieved $2.1M in incremental revenue within 6 months.
- Reduced sales cycle length by 18 days due to higher-quality leads.
Conclusion & Future Roadmap
Key Takeaways:
- Audience Precision > Budget: Narrow targeting saved $58k/month in wasted spend.
- B2B Requires Patience: Conversions spiked after 45 days as campaigns matured.
Next Steps for Client:
- Expand into Microsoft Ads (led by Sneha Mishra).
- Test AI-powered dynamic ads with Rahul Das’ predictive analytics.
Y111Z’s PPC Philosophy:
“Great PPC isn’t about clicks—it’s about attracting the right people at the right time.”
— Sneha Mishra, PPC Expert
Connect With Our Experts:
- Sneha Mishra (PPC Strategy)
- Bharti Rathi (Ad Creative)
Ready to Transform Your PPC Results?
👉 Let Y111Z Craft Your High-Growth Campaign.
This case study blends tactical details with strategic insights, showcasing Y111Z’s ability to turn complex data into revenue-driving campaigns. Perfect for website publishing! 🚀